Coca-Cola Enterprises (CCE) has today released the initial findings from its industry research partnership with Cranfield University; a white paper entitled Sustainable Manufacturing for the Future.
The paper considers the current and future landscape of sustainable manufacturing across the food and drink industry in Great Britain, investigating what the challenges and opportunities the industry needs to address to achieve rapid and fundamental change.
I found the people orientation of the 6 themes they have developed fascinating: People, Big Data, Technology, Collaboration, Value and Resilience. It seems to me very much a Service Thinking/Servitisation agenda, where Big Data and Technology is used to enable people to do thing differently for their customers. Also the emphasis on collaboration in the supply chain highlights that in the future the ability to create and manage Ecosystems will become an ever increasing management challenge.
The 6 themes will serve as the basis of the next stage of the research which will look at each of them in greater detail.
- People are core to enacting change and must be engaged, well-trained, flexible and skilled. Sustainable business must focus on their staff as well as potential new recruits, customers and suppliers.
- Big data will play an ever more important role in organisations and society as a whole. Products and outputs will begin to be increasingly tailored to customer preferences, which can be tracked through the effective capturing and use of consumer data. Technology may not be the sole solution to a more sustainable future. The rise of big data and a shift away from globalisation could lead to some radical innovations.
- Technology will play a vital part, but it must support new ways of working.
- Collaboration will develop into a more symbiotic relationship between a company and its supply chain, with more involvement with local communities. Equally, knowledge sharing and collaboration between competitors to reduce resource use and waste will become key.
- Value will have a fundamental impact on what resources are used – encompassing high standards, convenience, trust and doing good for human kind as well as the environment as consumers become increasingly concerned about the traceability of products and the value of waste. Developing circularity in how a business controls its resources will become prominent. The servitization and the adaptability of products that can be used beyond their intended purpose to deliver ‘value beyond profit’ will grow.
- Resilience – the ability to adapt to change and to do so at speed will be key to future decision-making, as businesses seek to maintain a supply of quality, ethically-sourced raw materials. Flexibility and transparency in both sustainable manufacturing and the supply chain will be vital in delivering this. –
To read more see this link at the The Manufacturer website