In the last year, we had a number of contributions talking about the cost of extended warranty and reverse logistics. In October Mark Kiteley in Returns and Warranties: Reverse Logistics need not be the Weak Link in the Value Chain talked at length about how significant costs can be avoided through a strategy of prevention and recovery maximization. In November Michael Blumberg discussed seven Best Practices in Service Delivery for Minimizing Warranty Costs.
Such was the response that Michael Blumberg, together with Ron Giuntini have teamed up to undertake a wider study to identify best practices involved in marketing and selling extended warranties and/or extended service programs. The goal is to evaluate the impact of these practices on key performance indicators (KPIs) and use the findings to validate which strategies and tactics offer the best results. This will help managers and executives become more effective in marketing and selling extended warranty/service programs
The survey should take approximately 15-20 minutes to complete. One out of every 50 participants will receive a $100 American Express Gift Certificate, and every participant will receive an executive summary of the survey results.
Please note that the survey will close January 18th 2017
We very much hope to be able to bring you the initial findings on the Service in Industry Hub towards the end of Q1.
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