This guide was written to help B2B business leaders who are marketing and selling products and services in ways that have become unproductive; resonate less with their target markets; and are making their job more difficult as they attempt to grow their top and bottom lines. It answers most of your questions about brand, customer experience, and growth.
Sam Klaidman
Sam Klaidman is an Si2 Associate in Service Marketing, Service Operations Management, Customer Value Creation and Customer Experience.
Prior to becoming a consultant, Sam served as Vice President Americas of Customer Support for Oxford Instruments, a UK-based multinational scientific instrumentation manufacturer, and as Global Vice President of Customer Service at Bytex Corporation, a high-end data communications equipment manufacturer (now part of Oracle Corp.).
Sam is founder and principal at Middlesex Consulting, a Massachusetts based firm that helps the services teams of B2B capital equipment companies that want to grow their top and bottom lines. He holds a B.S. in Aerospace and Aeronautical Engineering from New York University Tandon School of Engineering and is a Life Member of IEEE.
