Category: Sales and Marketing

Trusted Advisor: Customer Success through Service Sales

Posted by Nick Frank | Nov 22, 2019 | Customer Value, Sales and Marketing

Being a Trusted Advisor is as much about mindset as it is about skills. And it’s as relevant to salespeople as it is to field service engineers

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Roadmap to becoming a Trusted Advisor

Posted by Nick Frank | Sep 8, 2019 | Customer Value, Sales and Marketing

How to build “trusted advisor “capability in your company

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Is AI the Intelligent way forward to a sustainable future?

Posted by Nick Frank | Jun 13, 2019 | Business Transformation, Customer Support, Service Delivery, Service Technologies & Innovation

Last week I spoke individually to over 50 business professionals about artificial intelligence,...

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The service sales pursuit debriefing you never want to hold

Posted by Bertil Brandin | Feb 27, 2019 | Customer Value, Sales and Marketing

This dialogue takes place during the debriefing of a lost service-sales pursuit – George (an...

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Digital Servitization: Breaking down the technology conundrum into easy to manage chunks

Posted by Harald Wassermann | Oct 7, 2018 | Customer Value, Leadership, Organization, Technology and Digitization

By Nick Frank and Harald Wassermann The increased accessibility of digital technologies is...

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Augmented Reality: Shaping the Future of Field Service

Posted by Titos Anastassacos | Aug 13, 2018 | Augmented Reality, Customer Support, Field Service, Operations, Sales and Marketing, Strategy, Surveys and Studies, Technology and Digitization

In a report from 2015, McKinsey & Co., a consultancy, estimated that the IoT’s...

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