IIOT strategic options for OEMs in services
In leveraging the IIoT for topline growth OEMs face difficult strategic choices. They all require...
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Category: Sales and Marketing
Trusted Advisor: Customer Success through Service Sales
Being a Trusted Advisor is as much about mindset as it is about skills. And it’s as relevant to salespeople as it is to field service engineers
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Roadmap to becoming a Trusted Advisor
How to build “trusted advisor “capability in your company
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Is AI the Intelligent way forward to a sustainable future?
Last week I spoke individually to over 50 business professionals about artificial intelligence,...
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The service sales pursuit debriefing you never want to hold
This dialogue takes place during the debriefing of a lost service-sales pursuit – George (an...
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Digital Servitization: Breaking down the technology conundrum into easy to manage chunks
By Nick Frank and Harald Wassermann The increased accessibility of digital technologies is...
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