Category: Customer Value

The service sales pursuit debriefing you never want to hold

Posted by Bertil Brandin | Feb 27, 2019 | Customer Value, Sales and Marketing

This dialogue takes place during the debriefing of a lost service-sales pursuit – George (an...

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Digital Servitization: Breaking down the technology conundrum into easy to manage chunks

Posted by Harald Wassermann | Oct 7, 2018 | Customer Value, Leadership, Organization, Technology and Digitization

By Nick Frank and Harald Wassermann The increased accessibility of digital technologies is...

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Because I’m the Customer – A Guide for B2B Leaders

Posted by Sam Klaidman | Jul 20, 2018 | Customer Support, Customer Value, Go To Market, Leadership, Sales and Marketing

We wrote this guide to help B2B business leaders marketing products and services in ways that,...

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Service Contract Attachment At Time Of Sale Is A Team Effort

Posted by Sam Klaidman | Jun 28, 2018 | Customer Value, Go To Market, Sales and Marketing

By Sam Klaidman No matter what type of capital equipment your company sells, service...

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Building Customer-Centric Operations

Posted by Nick Frank | Sep 28, 2017 | Business Transformation, Customer Value

One of the central themes of the 2017 “After:Market business platform” is building a...

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