Category: Customer Value

Because I’m the Customer – A Guide for B2B Leaders

Posted by Sam Klaidman | Jul 20, 2018 | Customer Support, Customer Value, Go To Market, Leadership, Sales and Marketing

We wrote this guide to help B2B business leaders marketing products and services in ways that,...

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Service Contract Attachment At Time Of Sale Is A Team Effort

Posted by Sam Klaidman | Jun 28, 2018 | Customer Value, Go To Market, Sales and Marketing

By Sam Klaidman No matter what type of capital equipment your company sells, service contract...

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Building Customer-Centric Operations

Posted by Nick Frank | Sep 28, 2017 | Business Transformation, Customer Value

One of the central themes of the 2017 “After:Market business platform” is building a...

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Servitization: Manufacturing Paradigm Shift or Simply a Business Model? – By Dr Howard Lightfoot

Posted by Guest Post | Nov 3, 2016 | Customer Value, Servitization, Strategy, Technology and Digitization

Is ‘Servitization’ a paradigm shift in manufacturing or simply a manufacturing Business Model to...

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Customer Journey Maps: Why they can help you and how to approach them.

Posted by Nick Frank | Sep 8, 2016 | Customer Support, Customer Value, Design Thinking, Sales and Marketing

Like many of you, I have found the the idea of customer journey maps very compelling as an...

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