Building Customer-Centric Operations
One of the central themes of the 2017 “After:Market business platform” is building a...
Read More
Category: Sales and Marketing
Value Based Pricing Services in B2B Markets – by Dr Shaun West and Dominik Kujawski
Value based pricing- a hot topic in industry today, but what is it and why is everyone talking...
Read More
Servitization: Manufacturing Paradigm Shift or Simply a Business Model? – By Dr Howard Lightfoot
Is ‘Servitization’ a paradigm shift in manufacturing or simply a manufacturing Business Model to...
Read More
Mastering the Fundamentals of Successful Service Marketing
One of the single most important objectives that service executives pursue today is service...
Read More
Customer Journey Maps: Why they can help you and how to approach them.
Like many of you, I have found the the idea of customer journey maps very compelling as an...
Read More
The Top 8 Customer Experience Trends in 2016 (Infographic) – by David Younger
If last year was the year of the employee, 2016 is promising to be the year of the customer. With...
Read More