Sales and Marketing Archives - Page 3 of 5

Mastering the Fundamentals of Successful Service Marketing

One of the single most important objectives that service executives pursue today is service...

Like many of you, I have found the the idea of customer journey maps very compelling as an...

Posted by Guest Post | Aug 15, 2016 | Customer Value

If last year was the year of the employee, 2016 is promising to be the year of the customer. With...

Managers in all businesses are driven to measure key elements of their performance, because we all...

Background Almost 30 years ago when tiered service plans were first introduced, they were usually...

Posted by Titos Anastassacos | Apr 11, 2016 | Pricing

In previous articles on pricing (see below), we gave an overview of three generally accepted...