My Kingdom for a horse? – A reality check on Value Based Pricing
In previous articles on pricing (see below), we gave an overview of three generally accepted...
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Category: Sales and Marketing
SIX strategies to maximise value from products, services and disruptive technologies
If 2015 was the year that IoT & Analytics became mainstream business terminology, then perhaps...
Read More5 patterns to discovering new data driven service revenues
As businesses begin to embrace the opportunities offered by the IoT, digitilisation and analytics, many are unsure what they are going to do with all that information. Within Service businesses, most of the thinking is centred...
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Communicating the Value of IoT- based Solutions – by Holger Pietzsch
As manufacturers transform themselves from product to digital solution providers, product marketing managers need to review their approaches to better communicate the value of their solutions.
Read MoreValue based Selling: If Your Job Includes Creating New Services and Product – Good Luck – by Sam Klaidman
If your job description includes creating new services or products that become profitable, you know how hard your job is. You have an infinite number of ways to fail and only a few to succeed. So, lets explore why you are...
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Customer Experience Leaders Outperform the Market: CX and Share Price – by Sam Klaidman
For the past seven years my friend Jon Picoult, Founder & Principal at Watermark Consulting,...
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