Value Based Pricing Services in B2B Markets – by Dr Shaun West and Dominik Kujawski
Value based pricing- a hot topic in industry today, but what is it and why is everyone talking...
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Category: Pricing
My Kingdom for a horse? – A reality check on Value Based Pricing
In previous articles on pricing (see below), we gave an overview of three generally accepted...
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Pricing in services: A look at spare parts (Part 4 of a Series)
In previous articles in this short series we discussed various pricing approaches, including cost...
Read MorePricing Services: Value Based Pricing (Part 3 of a Series)
Before we move to a discussion of value based pricing it is useful to look at couple of commonly held beliefs which often inhibit managers from increasing prices: The first is that high prices are incompatible with high(er)...
Read MorePricing Services: Understanding Pricing Approaches (Part 2 of a Series)
Company pricing approaches have to deal with two issues: The first is how to determine, fix or set appropriate prices; The second is how to actually get the prices that have been set, i.e. avoid significant changes (e.g....
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