Tag: Customer Value Creation

Digitisation and Servitisation: Start with the Customer and not the Words!

Posted by Nick Frank | Dec 21, 2017 | Leadership, Servitization, Technology and Digitization

At this years After:Market conference in Hamburg the message came through loud and clear. Those...

Value based Selling: If Your Job Includes Creating New Services and Product – Good Luck – by Sam Klaidman

Posted by Guest Post | Nov 12, 2015 | Customer Value, Sales and Marketing

If your job description includes creating new services or products that become profitable, you know how hard your job is. You have an infinite number of ways to fail and only a few to succeed. So, lets explore why you are...