As manufacturers transform themselves from product to digital solution providers, product marketing managers need to review their approaches to better communicate the value of their solutions.
Read MoreThe key to monetising the Internet of Things (IoT) and Big Data is not to focus on the technology itself, but the impact on customers’ business processes and business model. However, many companies do not find it easy to imagine...
Read MoreThe Federal Energy Regulatory Commission, defines Demand Response (DR) as: ‘Changes in electric usage by end-use customers from their normal consumption patterns in response to changes in the price of electricity over time, or...
Read MoreService in Industry will be presenting at the Service Management Expo, London UK on the 16th June on ‘The secret ingredients on Monetizing the IoT and all that connectivity stuff’. We will be discussing a common...
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In pondering decisions about IoT based service strategies and necessary investments, OEMs and...
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