Tag: pricing approaches

Digitisation and Servitisation: Start with the Customer and not the Words!

Posted by Nick Frank | Dec 21, 2017 | Leadership, Servitization, Technology and Digitization

At this years After:Market conference in Hamburg the message came through loud and clear. Those...

The issue of pricing in (mainly B2B) services – Introduction (Part 1 of a series)

Posted by Titos Anastassacos | Jul 28, 2015 | Pricing

Warren Buffett, the billionaire investor and CEO of Berkshire Hathaway Inc., famously said he rates businesses on their ability to raise prices and sometimes doesn’t even consider the people in charge. In 2011 he told the US...