The Less-Glamorous Side of the Watch Business: Repair Centers

Even though they are more utilitarian than luxe, service centers can, in their own way, reinforce a brand’s image of opulence. “As long as the brand steers the messaging right, and people understand that it’s a master craftsman working on their watch, whether they’re in a suburb, whether they’re in the country, out of the country, I don’t think really matters to the best customer, as long as they know they’re getting the best service possible,” said Christopher Olshan, chief executive of the Luxury Marketing Council Worldwide, an organization that promotes luxury brands.
And if that customer can get his watch returned promptly from servicing, Mr. Olshan added, “that’s a huge positive.”

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