Tag: Service Marketing

Mastering the Fundamentals of Successful Service Marketing

Posted by Michael Blumberg | Sep 19, 2016 | Sales and Marketing

One of the single most important objectives that service executives pursue today is service...

Communicating the Value of IoT- based Solutions – by Holger Pietzsch

Posted by Guest Post | Nov 26, 2015 | Big Data, Customer Value, Go To Market, Internet of Things, Predictive Maintenance, Technology and Digitization

As manufacturers transform themselves from product to digital solution providers, product marketing managers need to review their approaches to better communicate the value of their solutions.