As manufacturers transform themselves from product to digital solution providers, product marketing managers need to review their approaches to better communicate the value of their solutions.
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A successful solutions business is hard to implement. Whether or not it is the right competitive...
Read MoreFrance A French research institute, CEPII, produced a report on the servitization status of French manufacturing companies last year and since we haven’t said much about France so far in this blog, we decided to summarize...
Read MoreIs it really true that Servitisation business models only really work for companies with complex engineering products such as jet engines, trains and wind turbines? My own experience is that it is not the complexity of the...
Read MoreThis excellent piece of research from the Cambridge Service Alliance ‘Future Technologies in Servitisation’ found from a survey of Capital Equipment Manufacturers and academics, that the five most important...
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