Who we are

This website’s address is: https://serviceinindustry.com and it is operated by Si2 Partners|Si2 GmbH (Si2). Si2 is a consultancy providing management advice, research and analysis, management development, training  and other professional and business services. It sells its services and products, either physically to customers or via its websites, through “electronic stores”, where customers can download “content”, for example reports or e-learning courses. Si2 operate a number of websites. It is a limited company under German law and is based in Heidelberg, Germany. You can reach us by emailing info@si2partners.com.


This Policy describes our practices when using your information when you:

  1. express an interest in our services and products; or sign up for our events or products including newsletters, reports, webinars, e-books, e-learning courses or other training and development material; or subscribe to our communities and membership platforms and activate your Si2 user account and/or license;
  2. attend an Si2 event; or
  3. visit our websites or social media sites.

What information we collect and why we collect it

We collect information directly from you and also from following sources:

  • Third party referrals;
  • Social media sites and other public internet sites, such as LinkedIn; and
  • Public resources such as telephone directories, newspapers, internet sites, commercially available marketing lists, registries or public records.

The type of information we collect about you includes:

  • Personal information such as name and title, contact details, company name, business title and email address;
  • Communications with you;
  • Information you provide when posting content on social media sites.

We use this information for following purposes:

  • To facilitate our business through communication with potential clients and other business contacts, for example, to communicate about our services and products;
  • For internal analysis and research to help us improve our services;
  • To send marketing material to business contacts regarding our services and products which may be of interest and to promote our business and brand;
  • Administering our websites, investigating any complaints and providing customer service;
  • Monitoring social media content to manage relations with our clients and promote our business and brand.

The reasons we use this information is because:

  • We have a legitimate business interest to manage and promote our business and brand; provide and improve our services; and operate our business.
  • It is necessary for performing our obligations, or exercising our rights, under our contracts with clients.
  • It is necessary for compliance with any legal or regulatory obligations that we are subject to.
  • We have your consent (where required under applicable law) to use your information for marketing. Where we rely upon your consent, you have the right to withdraw your consent by contacting us at info@si2partners.com or by clicking the unsubscribe link on the relevant email or other communication.

When you visit our websites, webpages or social media sites, we collect certain types of information:

  • Information you provide when you enter information on our website, such as when you provide contact details, answer online questionnaires, or feedback forms.
  • When you comment on our site, we collect your IP address, browser user agent string to help spam detection, referrer, and site URL (along with other information directly provided by you such as your name, username, email address, and the comment itself). An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
  • Information you provide when you subscribe to email newsletters, blog updates, or to receive marketing material such as name, email address, job title;
  • Information you provide when registering for an online account through our website;
  • Where you have an online account, log-in and similar credentials and information about use and preferences for these services;
  • If applicable, when you link your Si2 account with your LinkedIn profile, we collect information from your profile, including your profile photograph.
  • When you use our website or view webpages, we may collect information such as device information (e.g. device brand and model, screen dimensions), unique identification numbers (e.g. IP address and device ID), and browser information (e.g URL, browser type, pages visited, date/time of access), geo-location and other device-specific information or Internet connection information;
  • Advertising information (such as size/type of ad, ad impressions, location/format of ad, data about interactions with ad) -if applicable;
  • Behavioural information (such as information on the behaviour or presumed interests of individuals which are linked to those individuals and may be used to create a user profile); and
  • Information captured by our cookies

We use this information to:

  • Improve our website and facilitate interactions
  • Personalize and improve the experience of our websites
  • Enable you to access our websites from different devices
  • Administer our websites, provide customer service and investigate any complaints
  • Strengthen the security of our websites

The reasons we use this information is because:

  • We have a legitimate business interest to promote our business and brand through our websites and social media sites
  • To provide and improve our services through our websites and to operate our business
  • To operate and improve our websites and optimize the user experience
  • To monitor and report any attempts to breach the security of our websites
  • It is necessary for fulfilling our obligations, or exercising our rights, under our contracts with clients
  • It is necessary for compliance with any legal or regulatory obligations;
  • We have your consent (where required under applicable law) to use your information for marketing. Where we rely upon your consent, you have the right to withdraw your consent by contacting us at info@si2partners.com or by clicking the unsubscribe link on the relevant email or other communication.

If you visit our store, we’ll track:

  • Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
  • Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping
  • Shipping address: If applicable, we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order, and send you the order!

We’ll also use cookies to keep track of cart contents while you’re browsing our site.

When you purchase from us or download one of our free products, we’ll ask you to provide information including your name; billing address; shipping address, if applicable; email address; phone number; credit card/payment details; and optional account information like username and password. We’ll use this information for purposes, such as, to:

  • Send you information about your account and order
  • Respond to your requests, including refunds and complaints
  • Process payments and prevent fraud
  • Set up your account for our store
  • Comply with any legal obligations we have, such as calculating taxes
  • Improve our store offerings
  • Send you marketing messages, if you choose to receive them

If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.

We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for 10 years for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.

We will also store comments or reviews, if you choose to leave them.

Who has access to your information

Members of our team have access to the information we collect or you provide us. Our team members have access to this information to help conduct and improve our business; fulfill orders, contracts and our obligations to our customers; provide customer service and operate and improve our websites.

We share some information with third parties who help us provide our websites, orders and store services to you; to process payments; or to provide analytics services. For example this website is created and hosted using WordPress.com using a theme by Elegant Themes; We use WooCommerce to provide store orders services and  Paypal to process payments; We use Yoast for analytics. Please refer to the privacy notices of the respective service providers for further information by clicking on the respective links:

WordPress (Automattic)

Elegant Themes 

WooCommerce (Autommatic)



We may further disclose your information to others as follows:

  • to third parties who work on our behalf to service or maintain business contact databases and other IT systems, such as suppliers of the IT systems which we use to process personal information, or who provide other technical services, such as printing;
  • To third parties providing services to us who have a need to access your information, such as our professional advisors (e.g. auditors and lawyers) or venues for our events;
  • To comply with applicable laws, protect rights, safety and property, and respond to lawful requests from public authorities;
  • Subject to applicable law, in the event that Si2 Partners is merged, sold, or in the event of a transfer of some or all of our assets (including in bankruptcy), or in the event of another corporate change, in connection with such a transaction, or for pre-transaction review in relation to such transactions.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

We may also use cookies and other tracking technologies to customize content (and advertising, if applicable) provide social media features and to see how our visitors move through our website. We use this information to make decisions about ways to improve the services we offer you. Our service providers (please see above) may also use cookies and share with us usage information.

You can find more information about cookies and online privacy at www.allaboutcookies.org or www.youronlinechoices.eu.

You can prevent cookies from being set on your browser. For instructions, please consult your browser’s ‘Help’ or ‘Support’ section. Note that by preventing or deleting cookies you may not be able to access certain areas or features of our websites.

Embedded content from other websites

Content on our sites may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username).

In general, we will retain your personal information for as long as required for the purposes for which it was collected, subject to the legal basis for which it was collected. This means that your personal data will typically be retained for the duration of our business relationship and the period required by applicable laws and regulations, e.g. tax laws or as long as necessary to adjudicate any claims that may exist between us up to the length of any applicable statutory limitation period under local laws.

What rights you have over your data

If you have an account on this site, or have left comments, purchased a product or have a business relationship with us, you can request to receive an exported file of the personal data we hold about you (data portability), including any data you have provided to us. You can also request that we  correct, restrict usage or processing or erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes or in oder to support a claim.

Where we receive a request to exercise one of these rights, we shall provide information on the action we take on the request within a reasonable time-frame. The information will be provided free of charge, except where requests are manifestly unfounded or excessive, in particular because of their repetitive character. In these circumstances we may charge a reasonable fee or may refuse to act on the request. We will advise you of any fees prior to proceeding with a request. We may ask for identity verification before carrying out a request. Where we do not carry out a request, we shall inform you without undue delay of the reasons for not taking the action requested.

Where we send your data

Some of our service providers may transfer and maintain personal information of persons covered by this policy to jurisdictions outside the European Economic Area (EEA), which may not have the equivalent level of protection under their data protection laws as in the EEA. Si2 takes all reasonable steps to ensure that personal information is protected and safeguarded according to EU law and requires service providers to provide safeguards, such as the use of Model Clauses approved by the European Commission.

Note that comments left on our websites may be checked through an automated spam detection service.

How we protect your data

We have implemented administrative measures to help prevent unauthorized access to your data and require of our service providers to have implemented robust technical, physical and administrative security measures. Nevertheless, no data transmission over the Internet or database can be entirely secure, and we therefore explicietly do not guarantee or warrant the security of any information you provide to us via our websites.

We make efforts to restrict access to information to only those members of our team, contractors, agents and service providers who need such access in order to operate, develop, improve, or operate our business, services and products. If you suspect unauthorized activity with your credentials you must report it to us. You are responsible for activity conducted with your credentials.

Marketing Communications

If you receive marketing communications from us by email, you can opt-out at any time by using the unsubscribe links or instructions included at the bottom of our emails. We will not sell or share your information with third parties for their own promotional or marketing purposes unless you give us consent to do so and where permitted by applicable law.