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Because I'm the customer

Download Sam Klaidman's "Because I'm the Customer" - A guide for B2B Sales Leaders

Written to help B2B business leaders who are marketing and selling products and services in ways that have become unproductive; resonate less with their target markets; and are making their job more difficult as they attempt to grow their top and bottom lines. It answers most of your questions about brand, customer experience, and growth.

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Women in Field Service and Engineering

Engineering businesses are too male-dominated hampering performance. Companies need to work on their culture and workplace environment and provide better opportunities to make themselves attractive to women. For service businesses, in times of demographic change, difficulties in recruitment and technological disruption this needs to be a priority.