Customer Journey Maps: Why they can help you and how to approach them.
Like many of you, I have found the the idea of customer journey maps very compelling as an...
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Category: Design Thinking
Raising the design game to succeed in Outcome Based Services
The idea of a separation between Product & Service Design in the world of “outcome based...
Read MoreIs Service Thinking an important pathway to Business Growth?
I was interviewed by the Manufacturer magazine this month and laid out my thoughts that service thinking is one of the key pathways to business growth. The secret is to gain a deep insight into the customers business model and...
Read MoreEcosystems enabling Servitization
Ecosystems do have a role to play for companies wanting to push beyond their capabilities in delivering product service solutions. They differ from more traditional partnerships and supply chain networks in that their members are highly inter-dependent. But this means that extra care must be taken in developing the ecosystem business model.
Read MoreIs Service Thinking just for BIG companies?
Service Thinking can be applied to companies big and small with impressive results.
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