My Kingdom for a horse? – A reality check on Value Based Pricing
In previous articles on pricing (see below), we gave an overview of three generally accepted...
Read MoreIn previous articles on pricing (see below), we gave an overview of three generally accepted...
Read MoreCompany pricing approaches have to deal with two issues: The first is how to determine, fix or set appropriate prices; The second is how to actually get the prices that have been set, i.e. avoid significant changes (e.g....
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