Are “solutions” the right way to compete? The promise and pitfalls for B2B capital equipment makers
A successful solutions business is hard to implement. Whether or not it is the right competitive...
Read MoreA successful solutions business is hard to implement. Whether or not it is the right competitive...
Read MoreAs manufacturers transform themselves from product to digital solution providers, product marketing managers need to review their approaches to better communicate the value of their solutions.
Read MoreA successful solutions business is hard to implement. Whether or not it is the right competitive...
Read MoreI was interviewed by the Manufacturer magazine this month and laid out my thoughts that service thinking is one of the key pathways to business growth. The secret is to gain a deep insight into the customers business model and...
Read MoreWhile some companies pursue successful solutions strategies, the evidence suggests that most fail, whether for strategic reasons (described in Part 1) or reasons having to do with executing the products to solutions transition....
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